Since the stand in 2012 felt so successful, we wanted to do something in the same direction. The studio trend was still in the air but in the fashion you could feel the 80’s and in several collections, they were using klein blue. So I suggested a blue theme.
Styling
When I was commissioned to design Ires stand at Stockholm Furniture Fair, I presented only a few different ideas. We decided on the theme “Homy and we know interior.” Prevailing trends that year were; studio feeling, mix and match styles, soveniers and so on.